Cook reminded everyone that this deliberate, slow-burning approach isn’t new for Apple. — AFP
Maybe the most surprising thing about Apple’s all-hands meeting – aside from the fact that Apple had an all-hands meeting – was how effectively it may have reset the narrative around the company’s AI efforts. Those efforts have not gotten great reviews over the past year as Apple has seemingly struggled to keep up with its tech company peers.
Partly, that’s because Apple made big promises that, so far, it hasn’t delivered on at all. And, partly, it’s because Apple has virtually endless resources and talent, but hasn’t figured out a compelling AI product – especially when it comes to Siri, the beleaguered voice assistant that still struggles to do basic tasks at a time when Apple’s peers are talking about shipping agents that can do computer things for you.
